Ethics and Social Responsibility in Marketing Strategy and Marketing Implementation and Control
Ethics and Social Responsibility in Marketing Strategy and Marketing Implementation and Control Name Institution Affiliation Ethics and Social Responsibility in Marketing Strategy Introduction Different business jurisdictions have established formal outfits to superintend the marketing strategies of firms under them to protect consumers, shareholders, and the environment against unethical and insensitive social responsibility practices. It is against such a background that the Federal Trade Commission (FTC) was formed. Federal Trade Commission (FTC) was established to, among other things, prevent practices that are anti-competition or unfair to consumers, enhance informed consumer choice and public understanding of the competitive process and achieve all this without unnecessarily burdening the business activity. FTC has three arms, namely: Consumer Protection, Competition, and Economics (FTC, n.d). However, this work seeks to review the last two months of press releases (blogs, news, reports, etc.) from the FTC page, identifying major marketing ethical issues around the theme of customer protection. Background Selling and persuasion have become increasingly important tools in the exchange of goods and services. Hence, for quite some time…