Suditel Limited is a new private company that creates and proves innovative network services and corresponding differentiated products to customers located in different countries. It was established on (date of submission) to operate under the technological industry, exponentially growing, attracting more firms to join and its headquarters located in the United States. The business’s multidimensional aspect is achieved through improved creativity and innovations, which must be strategically planned and practiced. The products and services are offered through different retail shops decentralized to foreign countries were targeted, and potential customers are expected to be living. Online sales and advertisements will also form a critical part of Suditel to provide customers with a platform to view products before ordering them for delivery and give product views and satisfaction levels. The company creates a sustainable competitive advantage through innovative differentiation and expects to draw its revenues mainly from sales and some percentage from online commissions.

Our Vision

Suditel Limited’s vision is to obtain 20% of the world’s market share in providing internet network services and complementary products within the first ten years of business operations.

Our Mission

Suditel Limited’s mission is to be creating quality, customer-based innovative internet products, and services.

Suditel value guiding principles

Integrity, Honesty, Responsibility, Teamwork and Collaboration, and Innovative corporate culture.

Business Long-Term Objectives

Suditel Company limited is aiming to attain the following objectives within the first ten years of operations.

To be profitable and increase the annually expected net profit margin by 2.5% every year. 2. To earn revenues of $757,253billions and increase the amount by 3% per year 3.Promote satisfaction of all company stakeholders to at least 75% 4.Increase the world’s market share 20% within the first six years of operation. 5. To be the leading company in providing network services and complementary products in the world.

Suditel Short-Term Goals and Strategies

To develop high quality differentiated products through innovations,

2.To diversifies the products and services by offering many varieties. 3. To create, retain, and improve good relationships between the employees, customers, suppliers, and other stakeholders.

To create product awareness and decentralize business operations to different areas. 5. To build and enhance many competitive advantages over all the competing firms operating simultaneously. Below is the full description of each strategy and how they can be achieved, and how they can help achieve the desired objectives.

Our Services

Suditel provides products that can access and connect to the internet and offer network services through Suditel network lines. To create a competitive advantage, Suditel Limited provides its products via offline and online channels to ensure every customer can acquire the products through whatever method seems to be convenient to them. The services and products are improved through the following innovations, which add value to them and create a competitive advantage. This advantage helps in boosting customer loyalty leading to repetitive buying hence increased revenues. Customers enjoy the advantages of access to a variety of quality products and services. Our partner innovative companies benefit by promoting their newly innovated and invented products to different countries through Suditel company name.

Our product and service portfolio consists of efficient call networks, mobile money services, mobile banking, ATM services, online purchase network services, online bill payment services, among other many benefits. In addition to services, Suditel provides mobile phones, iPhones, iPods, laptops, and desktops, which give the base to customer choice, brand values, and customer loyalty.

Suditel Limited’s high-quality electronic products empower network and Wi-Fi access and contain additional apps for accessing real-world events such as games, business meetings, political arenas, and other events, both locally and globally.

The service portfolio of Suditel Limited consists of efficient call networks, mobile money services, mobile banking, ATM services, online purchase network services, online bill payment services, among other many benefits.

Suditel combines technological products and services to create networks for businesses to advertise and sell their products over them. The company also provides incident response services to companies through the use of new technology. Suditel achieves this initiative by combing hardware and software components and programming them to detect and respond to security threats and attacks.

Revenue Streams

The Suditel Company targets to draw its revenues from two primary sources: sales of products and provision of services and charges from value-added products and services. Suditel Limited receives its payments from the business’s primary operations selling the iPhones and other technological developments and costs from network services such as call charges, mobile money transfer charges, and mobile banking charges, among other benefits. On the other hand, value-added quality services such as additional game apps, incident response, and cybersecurity services earn revenue. This revenue is achieved through the costs that will be attracted when streaming the games live and watching them on mobile phones, I pads, iPhones, laptops, desktops, and fees charged to the small companies to install incident response system software. The total revenue is expected to be raised around $757,253billions per year.

The Team

Suditel Limited is guided by enthusiastic, hardworking, and experienced specialists with approximately sixty years of collective experience. The team is experienced in information communication technology, design architecture, software development, cybersecurity, and a desire to design, develop, and deliver simple, affordable, accessible, and high-quality technology products and services. The professional is also experienced in technological engineering and have a passion for offering safety solutions to computer-related crimes and malware at affordable costs.

Warwick Reuben, the Chief Executive Officer (CEO) and Co-Founder of Suditel Limited

Warwick has around 24 years of experience in software development. For the previous six years, Warwick worked as a software developer in one of the top 10 technological companies, analyzing customer’s requirements and designing, testing, and developing software to meet and solve those requirements. Previously, Warwick had served as a CEO and chairperson of a dynamic multinational company for around ten years. He had also worked as a software designer and developer in a private company based in the United States of America, recommending software advancement and upgrades for consumer’s current systems, structures, and programs. He designed all pieces of systems and applications and planned to work collaboratively to provide the desired solution.

Wooldridge Feldman, the Chief Management Officer (CMO) and Co-Founder of Suditel Limited

Wooldridge has around 20 years of experience in software development. For the previous ten years, Wooldridge worked as a software developer in one of the top 100 technological companies, analyzing customer’s requirements and designing, testing, and developing software to meet and solve those requirements. Previously, Wooldridge had served as a CMO and of a busy technological design and development incorporation for around four years. He had also worked as a software designer and developer in a private company based in the United States of America, recommending software advancement and upgrades for consumer’s current systems, structures, and programs. He designed all pieces of systems and applications and planned to work collaboratively to provide the desired solution.

Charles Maxwell, the Chief Operations Officer (COO)

Charles has around sixteen years of experience in the operations department, bringing newfangled technological products and services to the market. He has worked in different big and reputable companies to perform the same task, which has equipped him with adequate skills and knowledge to manage Suditel Limited’s operations department. Charles has a background in various disciplines, which qualifies him to be an ideal top manager in Suditel Limited’s complex project. He also has a flawless track record for controlling operational departments and bringing related services and products on a precise budget and time.

Suditel Company outsources a professional accountant from a reputable outsourcing firm. The process will continue up to Suditel Limited’s five years of operation when the company will employ a permanent accountant. The company outsources the accountant. Its records have a few data because its operations have not commenced. The accountant has conducted the financial analysis as per the top management’s targets and created appropriate financial forecasting to guide the company’s production, marketing, and conversion to sales.

Enterprise resource planning manager has also been outsourced to perform procurement, supply chain, and inventory management duties because labor required in those sectors is minimal. Suditel will maintain this outsourcing process until the official commencement of its operations when high-quality and sensitive materials will require appropriate monitoring and verification. The company will hire professionally qualified staff for these departments immediately. The business starts its functioning.

The Industry

Suditel operates under the technology industry’s information technology sector in the United States of America and globally (Mohan, 2018). This sector comprises of incorporations that design and develop semiconductor and hardware devices and provide Internet-related services. The technology industry faces exponential growth due to the fast advancing technology caused by creativity and innovation in this sector. Investing in this sector offers an assured development because most activities and operations have transformed from manual execution to technological handling. The industry also exposes its firms to stiff completion due to numerous similar products and services. However, Suditel has more chances to grow because it displays a high rate of expansion and profitability of companies operating under it.

Market Size

Growth patterns and trends indicate that the technology industry has reached $5.2 trillion in its global growth in 2020. The research shows that the development was stimulated by trends and diverse factors (Khillari, 2020). These factors include jobs, transformation of personal lives from manual to digital, connected, and automated and economies. Creativity and innovation have improved over time, fueling the technology’s growth engine and causing significant technology industry development.

The United States constitutes the largest share of the technology industry market because it represents around $1.7 trillion, 32% of the entire technology industry’s market share worldwide, as shown in (Figure.1) (Mohan, 2018). This significant percentage indicates that the technology industry accounts for a substantial portion of the United States and other nations’ economic activity. A report by CompTIA shows that the United States’ technology industry has the most economic impact in terms of GDP (gross domestic product) that surpasses that of other sectors such as transport, retail, and construction. The size of the technology industry market in the United States is excellent. Still, most of its technological products and services (around 68.5%) are consumed by other nations worldwide, as indicated by GDP, market maturity, and population factors. This growth shows Suditel Limited Company’s capability to grow because it is based in the US, with various distribution centers across the borders.

The technology industry’s market share is expected to grow at a 3.7% rate with a complimentary upside estimate in a 5.40% range, a downscale flow of 1.90%, as shown in (Figure 2) (Khillari, 2020). The technology industry’s market share rate in the United States conform to global estimates because of its size.

Target Market

Our target customers are all people who can access our network and our products. The larger percentage of about 70% of our target customers is mostly found chiefly at town centers of all Suditel networked countries (Khillari, 2020). This is because urban people are more exposed and updated to the current technology; hence they are likely to use our services most, especially our newly innovated products and apps and improved services. 60% of our targeted customers are most likely to be youths. This is because children enjoy internet services more than older adults; hence, 80% of our online sales are expected to be made to fellows and 20% remaining from older educated and updated people and familiar with the current technology trends.

70% of urban area inhabitants

80% of Youths

20% of Old people

Secondary market

Suditel expects to expand its market share in rural areas by increasing its network coverage strength in such regions (Mohan, 2018). Suditel competitors rarely invest in rural areas, especially in developing countries, which creates a market gap. Focusing on building some network boosters and locating distribution stores in rural areas of diverse countries will create an additional market for Suditel Limited.

Competition

Network supporting products such as Apple Inc., Google Inc., and Amazon create a very stiff competition to Suditel Limited (Sheikh, 2018). All the competitor companies are well-established and based in America, causing stiff competition in the technology industry for new companies such as Suditel limited.

Apple Inc.

Apple Incorporation was established in 1796 by Steve Wozniak and Steve Jobs to offer technology products and services (Amin & Munsi, 2020). It is located at Cupertino’s Apple Park Way in California State of the United States. Apple offers Mac computers, Apple watches and TV, iPods, iPhones, and iPads. The company also provides software services and applications such as iOS, iPhone OS, iCloud, watchOS, and other operating and support software. It creates stiff completion for Suditel through its strength of being firmly established in the market. The main weakness of Apple is that it concentrates its distribution stores only in urban centers. Apple’s power will be addressed through product and services diversification and value addition while the weakness by investing in rural areas to expand the tech industry.

Amazon

This international incorporation is based in Seattle in the United States but operating globally, and it was established in 1994-1995 by Jeff Bezos (Robischon, 2017). Amazon competes with Suditel in allowing businesses to advertise and sell them via their wall. Amazon’s strength is economies of scale due to its immense size, while its weakness constitutes less coverage in rural areas. Suditel will handle Amazon’s power by offering quality and affordable online retailing and its liability by widening its markets towards rural areas.

Google Inc.

Multinational technology incorporation was established in 1998 at Menlo Park city of California estate in the US. Google Inc. competes with Suditel Limited in offering internet-based products and services such as hardware, software, advertising technologies, cloud computing, and search engine (Mohan, 2018). Its primary strength constitutes its market stability, and its weakness involves depending on other networks for the connecting system, which might be poorly maintained in rural areas. Suditel addresses Google’s strength by product and service diversification while its weakness through ensuring strong Suditel connection in rural areas.

Competitive Strategy/ Advantage

Suditel embraces quality and differentiation by adding qualitative apps to the products, especially an innovative games app that will stream different games such as wrestling, football, tennis, basketball, and volleyball live and enable the user to watch them as they are playing. Network services will be of high quality to allow clear communication between people located at different networks (Sihite et al., 1016). Network posts will be installed everywhere, even in rural areas, to increase area coverage and reach potential customers living in remote areas.

Our company will highly value the diversification of network services. We will provide a wide range of services such as efficient call networks, mobile money services, mobile banking, ATM services, online purchase network services, Online bill payment services, and many other services. On the other hand, we will be providing a variety of products such as mobile phones, iPhones, I pads, laptops, desktops, among other effects (Sihite, 2018). This diversification will give the base to customer choice hence enhance customer loyalty

Suditel will also create a competitive advantage by providing call network services that can connect people living in different countries clearly and at considerably low costs (Sihite et al., 1016). Creative, innovations, and invention companies will also pose some competitive challenges to our upcoming company. To deal with that, the company has decided to partner with them in providing innovative products that are not yet available at Suditel.

References

Amin, M. R., & Munsi, M. (2020). Motivational Techniques for Business Organization–A Case Study of Apple Inc.

Khillari, S. (2020). Fo-Ti Extract Market Analysis| Recent Industry Trends Report, 2026.

Menaker, J., & Ozoliņa, V. (2018). Latvian High-Tech Industry: Trends and Developments. Economics and Business, 32(1), 160-171.

Mohan, M. (2018). Over 201 Google products & services, you probably don’t know.

Robischon, N. O. A. H. (2017). Why Amazon is the world’s most innovative company of 2017. Fast Company Magazine, 2.

Sheikh, S. (2018). CEO power, product market competition, and firm value. Research in International Business and Finance, 46, 373-386.

Sihite, M. (2018). Competitive advantage: Mediator of diversification and performance. In IOP Conference Series: Materials Science and Engineering (Vol. 288, No. 1, p. 012).

Sihite, M., Sule, E. T., Azis, Y., & Kaltum, U. (2016). Gain a competitive advantage through reputation. Southeast Asia J. Contemp. Business, Econ. Law, 10(3), 22-31.

Appendices

Figure 1.

Figure 2.

Figure 3.

Competitor Possible Location Map

Warwick Reuben and Wooldridge Friedman- Co-Founders

Pssst… we can write an original essay just for you.

Executive Summary

Company Overview