Role of Social Media in Organizations

Role of Social Media in Organizations

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Abstract

The past decade has seen an increase in the usage of social media by several businesses as a way of gaining a competitive advantage in a global market that is significantly reliant on technology. The approaches that different businesses use vary, depending on the role to which social media is considered as providing the needed support to achieving the objectives and goals of a business. For instance, some businesses consider using social media for branding purposes; others use it for content-sharing, while some consider social media as a platform that can be used for online customer service.

Keywords: social media, online marketing, content sharing, influencers, event planning

Outline

INTRODUCTION

1. Businesses can use social media for branding purposes (Wang & Yang, 2020)
2. Content sharing is one of the key reasons why businesses join social media, but the key to success is dependent on the quality of the content shared.
3. Businesses can also use social media video producers, podcasters, and bloggers, to act as influencers, which is a critical way of expanding visibility.
4. Businesses can use social media platforms as well for customer service purposes.
5. Several businesses consider social media engagement with consumers as a direct way to promptly address issues affecting consumers (Di Virgilio, 2018).
6. Some businesses have also considered social media platforms as a way of informing consumers of any new services that boost the satisfaction of consumers.

• Social media can act as a tool to evaluate potential employees.

1. Some industries often track the activities of their potential employees to determine whether the content that they post provides an image that the businesses can associate with (Franchi, Poggi, Tomaiuolo, 2020).
2. Businesses have also considered social media as a platform where the written communication skills of possible employees can be analyzed to understand their ability to fit the needs of the business (Dawson, 2018).
3. Businesses can use social media for promotional activities and event planning.
4. A business that plans promotional activities or events such as product debuts or sales consider social media as a plausible medium for inviting guests and continuously update the guests on any changes (Roberts & Piller, 2016).
5. For event organizing, Facebook has its Events function that businesses often use to send out invitations and give directions to the location (Wang & Yang, 2020).

CONCLUSION

Social media remains a critical component for managerial communication in the present global market, where visibility and connectivity to consumers remain a way of maintaining dominance in the market.

References

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Dawson, V. R. (2018). Organizing, organizations, and the role of social media conversations.

In Transformative Practice and Research in Organizational Communication (pp. 62-78). IGI Global.

Franchi, E., Poggi, A., & Tomaiuolo, M. (2020). Social media for online collaboration in firms

and organizations. Information Diffusion Management and Knowledge Sharing: Breakthroughs in Research and Practice (pp. 473-489). IGI Global.

Roberts, D. L., & Piller, F. T. (2016). Finding the right role for social media in innovation. MIT

Sloan Management Review, 57(3), 41-47.

Wang, Y., & Yang, Y. (2020). Dialogic communication on social media: How organizations use

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