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Reply to Kamisetty
An organization can do anything, which can help to enhance their business without involving in any unethical and illegal activities (Lahav & Zimand-Sheiner, 2016). It is very unscrupulous to trouble others for your own profit especially customers and employees. It is many right companies for their own benefit try to misuse their customer’s personal information or images for promotional activities without asking their consent. Companies should use media in a positive and must avoid defaming anyone or making trouble for others, especially to their customers. They can use the source of media for endorsing their brands or products to make it more accessible to the audiences, but they should not cross their limit in any means by troubling their customers. Many customers find it very irritating and annoying when they get unnecessary, pointless random calls and messages from the company. I agree with the writer’s fact that an unethical marketing strategies n activity not only affects their products sale but also cause negative impact on their brand reputation in the market
I think when companies ask their customer’s personal details for alerting them for future offers or for better customers service they should maintain their customer’s privacy (Murphy, 2015). It is immoral and illegal to annoy the customers repeatedly or using their personal information or images for advertisement or for other marketing strategy. The companies are required to ask their customer’s permission before using their private information. They should respect their customer’s privacy and trust to build a strong and trustworthy relationship with their customers.
Referene
Murphy, P. E. (2015). Marketing, Ethics of. Wiley Encyclopedia of Management, 1-4.
Lahav, T., & Zimand-Sheiner, D. (2016). Public relations and the practice of paid content: Practical, theoretical propositions and ethical implications. Public Relations Review, 42(3), 395-401.
Reply to Dashbold
Companies can implement different marketing strategies to endorse their product and to make it accessible to the customers. However, they are not allowed to make any false statement or inaccurate stuff through their advertisement. There are some rules in the marketing process, which are required to follow by all companies, and if they do any activities, they can suffer later (Tatlow-Golden et al., 2017). I completely believe that companies should always maintain their limit and should not try to portray or convey any misleading kinds of stuff in a term to get more publicity and market sales. Many advertisements comprise of spamming certain communities, religions or gender to make their ad more spicy, funny and controversial. The companies think that this type of publicity stunt can help them to publicize their product in the market and the public will be more curious to watch the advertisement or to buy the products. However, their thinking is inappropriate, and it will only make their company’s reputation down.
I have noticed that many companies also have charts in the top news for using their previous or existing customers for endorsement or promotional activity. This kind of illegal and unethical activity is not acceptable, and it is regarded as a punishable offense. However many countries like America, Mongolia have initiated very strict rules against those companies which try to make a false statement in their advertisement and which uses their customer’s private information without their consent. I totally disagree with the fact that for publicity no company has the rights to insult or deprecate anyone or annoy their customers and reveal their personal information without their knowledge (Muhlack et al., 2016).
Reference
Tatlow-Golden, M., Verdoodt, V., Oates, J., Jewell, J., Breda, J. J., & Boyland, E. (2017). A safe glimpse within the” black box”? Ethical and legal principles when assessing digital marketing of food and drink to children. WHO Public Health Panorama, 3(4), 613-621.
Muhlack, E., Eliott, J., Carter, D., & Braunack-Mayer, A. J. (2016). Ethical justifications in alcohol-related health warning discourse.
Reply to Nayini
An ethical policy is set to maintain and implement within and outside the organization. In the medical areas, many times it has been noticed that many pharmaceutical companies do very little experiments or researches for creating any drugs or natural item. I totally think if anything is related to the health of the human being, then it is essential for the pharmaceutical companies to make definite appropriate researches before marketing it into the market. The company should try to think ethically and must sense that if any medicine or drugs is not evaluated or examined properly, it can harm a number of patients (Shaw & Whitney, 2016). Various companies try to add false information about their product with impressive advertisements to sale their products. However, customers purchase the products without verifying the information correctly and suffer later. Therefore, it is advisable for the customers to verify the information or reviews of the products they are going to purchase especially medicines. They should always consult with the doctors of the medical consultant before buying any medical stuff. I believe that a company, which relates to the medical stream, should still sustain ethics and values in their organization. They should stop thinking about their own profit and should concentrate on innovating such kinds of product s that can help to save thousands of lives (Wise, 2016).
I agree with the fact that if a company remains loyal to its customers without making any false affirmations or fabricating elements. They should maintain a trustworthy relationship with their customers so they can retain their existing customers.
Reference
Shaw, B., & Whitney, P. (2016). Ethics and compliance in global pharmaceutical industry marketing and promotion: The role of the IFPMA and self-regulation. Pharmaceuticals Policy and Law, 18(1-4), 199-206.
Wise, P. H. (2016). Cancer drugs, survival, and ethics. Bmj, 355, i5792.