Pick Business
In Kuwait, the Pick business is acknowledged for serving balanced, ready-made, and freshly prepared foods composed of all diets. The company ensures that the products are displayed at its shops with full nutritional details, allowing customers to make their best choices throughout the day (Pick business). The company is highly concerned about customer affairs and satisfaction.
SWOT analysis
Strengths
- The pick business has well-organized management with a differentiated culture that makes it unique from its competitors.
- The business offers high-quality food products to the customers, where it applies different delivery techniques to enhance customer satisfaction.
- Pick business has a ready market for its food products.
Weaknesses
- The business lacks qualified personnel to handle some food substances that are much technical in their preparation processes, hence its stagnant growth.
- The business has a small customer base, leading to reduced financial strength.
- Its market is limited to a few regions within Kuwait.
Opportunities
- The business has the potential for future growth due to the increasing demand for the food product triggered by the world’s rapid growth.
- The business can diversify its operations to other parts of the world since its product are approved to have the recommended quality.
Threats
- Pick business faces stiff competition posed by other related companies within the region, especially those enjoying economies of scale.
- Most of the international markets are using monopoly structures, which prevent it from entering the markets.
- The business is adversely affected by the fluctuation in prices for food products, which leads to increased prices for the products prepared.
Reference
Pick business: http://pick.com.kw/.