First and Last Name
Professor
Course
Date
Modern Racism
Target audience
Modern racism project is designed to address the general public for the recently developing cases of racial discrimination among institutions, public places, workplaces, schools and any other place that racial discrimination is experienced. This humiliation based on colour differences is widely spread all over the country, and the results rely on the same prejudices. The general public, thus, has to be enlightened on the negative impact on physical, psychological and spiritual well being of the victims.
Project advertisements
In collaboration with mobile service providers, we will create an automated system that will send an alert to the registered cell phones in the country making sure that no one is left out even those from remote areas. Social media publication would be maximally utilized to address the issues to the victims and the perpetrators. This will be handled by the technical teams that are currently creating a television advertisement on the same to be circulated in different media houses. The project purpose is availed to the target audience in all possible ways to ensure that modern racism and any other form of discrimination become history in the country.
Multimodal form of communicating this information would be audiovisual videos and circulated through all the platforms mentioned above. Audiovisuals are the best model to show the humiliation caused by this form of discrimination. The conditions will include a series of different videos showing ways in which modern racism takes place in separate settings.
Rhetorical choices would be amplified in the form of the perpetrates using phrases like “intruders to our motherland” and victims claiming for their rights with words like “we are normal human being and we demand to be treated with respect”. The emphasis that creates and demand attention would be prioritized to meets the projects need. Amplification would be designed to hit the nail in the head by showing the perpetrators that victims are empowered to stand for themselves in this oppression.
Work cited
McConahay, John. “Modern racism and modern discrimination: The effects of race, racial attitudes, and context on simulated hiring decisions.” Personality and Social Psychology Bulletin. (2016).9(4), 551–558. https://doi.org/10.1177/0146167283094004