Title
Author Name
Institutional Affiliation
Diamond Estate Wines Case
SWOT analysis
Diamond Estate wines and spirits Inc. has had various challenges in its production of quality wine over the years. The company has managed to buy local wine companies in Canada over the years, which is among the primary steps undertaken by the company in ensuring its growth. Besides, the company has been involved in the growth of grapes that are the primary raw materials in the production of wine and spirits (De Massis, A., & Kotlar, J., 2019). The organization has been able to create an active distribution channel in Canada with the use of retail stores and online stores. In ensuing more sales, the organization has free delivery services for the customers who buy the wine and spirit products online. The company has been able to make significant steps in attaining its goals in the recent past after making more harvests from the company vineyards.
Diamond Estate wines and spirits Inc. has an objective to be among the leading brands in the production of wine and courage in the global market. The organization has, however, not been able to establish itself in the worldwide market. There is stiff competition from other companies involved in the productions of wine and spirits. There is intense competition in the wine industry from other superior bands and emerging companies in the sector (Phadermrod, B.,& Wills, G. B., 2019). The company needs to ensure marketing strategies that will promote the growth of the company and ensure that the company is competitive in the global market. In attaining their competitive advantage, the company needs to provide the advertising of the wine and spirits in the worldwide market. Besides, the company also needs to venture into the global market in attaining a competitive advantage.
SWOT Analysis
| Strengths | weaknesses |
| · Readily available raw materials for making the wines and spirits
· The company has been involved in the organic growth of its wine raw materials. · Well situated retail market and online stores · Effective supply chain in the production of wine and spirits · Enhanced customer relationship. |
· Intense competition from other companies.
· The brand has not established itself well in the global market of wine and spirits. · Poor weather conditions that reduce the production of raw materials. · |
| Opportunities | Threats |
| · The organization has an opportunity to venture into the global market.
· Improving customer relations · Target new markets to make more sales. · The company has an opportunity to market its products in the global market by advertising to make more sales globally. |
· Increased competition by superior brands in the wine and spirit production
· Increased production and growth of wine and sprit raw materials by other companies. |
References
De Massis, A., & Kotlar, J. (2019). Case Studies, Movies, TV Shows, and Other Family Business Resources. Entrepreneurship & Innovation Exchange.
Phadermrod, B., Crowder, R. M., & Wills, G. B. . (2019). Importance-performance analysis based SWOT analysis. International Journal of Information Management, 44, 194-203.