cost-effective means for promoting products
The break-even point for Tanya’s business is 350 shirts per month. The mark up on the printed t-shirt is practical at $10. However, there are some issues that Tanya needs to consider while starting such a large output business. One is that the consumer needs fade with time. Therefore, if she intends to keep her business profitable and wants it to grow, she will need to be inventive. For instance, she can choose to include branded shoes to go with the t-shirts. This will keep the consumer interested. Another issue she needs to take very seriously is the competition. By launching such a smart business, Tanya is placing herself in an industry where the potential for competition is very high. If it is not there currently, then it is likely to develop.
When promoting her products, Tanya should use the most cost-effective means, to begin with. As a small business owner producing branded t-shirts in bulk, she needs to cut her costs at first to allow her business to grow. Therefore, instead of seeking extravagant advertising mediums, she should stick with basic tools such as social media. Also, Tanya should make sure she differentiates her products from other sellers when advertising them. This helps the consumer to understand what they are gaining by purchasing her products instead of others.
Selling branded t-shirts is a good opportunity, especially for a person of her age. It could be the first lesson she has in business practice. All Tanya needs to do is stick it out by being confident in what she is doing and the product she is selling. If she uses some of the aforementioned strategies, including reduced operational costs and product differentiation, her business will succeed.