Claim: The government should implement free Medicare for all
Audience #1: Business owners:
What assumptions might you make about this audience? What do you think they currently know and believe?
Logos: They are concerned with profitability. I need to show them that they will benefit financially. “If everyone can access free Medicare, productivity at workplace will be guaranteed when employees are healthy.”
Pathos: They are concerned with employee health. I need to show that access to free Medicare will improve employee’s health. “Every employer wants their employees physically fit. Does anyone want employees missing work as a result of sickness?”
Ethos: They will likely believe my claim if it has been implemented in another country. “Germany implemented free Medicare in 2018, and employee productivity has increased by 40% in the last year.”
Audience #2: Local political officials
What assumptions might you make about this audience? What do you think they currently know and believe?
Logos: They are interested in services that benefit citizens. “The implementation of a free Medicaid program will enhance the general well-being of United States citizens.”
Pathos: They are concerned with reelection. “The support of free Medicaid by the political class is an indication that they mind about those they represent. If the citizens are happy, you will be happy.”
Ethos: They will believe my claim if the program has been implemented somewhere else successfully. “I visited Germany last month, and the experience there was amazing. No one gets disregarded in hospitals for lucking funds due to their free Medicare to all.
Audience #3: One of your family members
What assumptions might you make about this audience? What do you think they currently know and believe?
Logos: My dad is diabetic and requires to go to the hospital often. “If free Medicare is implemented, you can go for a checkup now and then.
Pathos: My dad doesn’t visit the hospital regularly due to the costs involved. “How do you feel about the idea of visiting any hospital at any time when you are feeling unwell?”
Ethos: My dad would believe what I say. “I love the free Medicare idea, and I am happy for you. The initiative will help improve your general well-being.
Audience #4 School Administration
What assumptions might you make about this audience? What do you think they currently know and believe?
Logos: They are interested in academic performance. “The implementation of free Medicare to all will enhance students’ performance of students due to the improvement in their general well-being.
Pathos: They are concerned with the students’ health. “Every institution wants students to learn without interruptions due to health issues. Don’t we want to safeguard the health of our students?”
Ethos: They will believe my claim if the program has worked out in another school. “Research in a school in a neighboring country has shown an improvement in student performance by 25% after implementing free Medicare for all.