Case Study: HR in Small Business p. 698
Which elements of a customer-oriented HRM perspective does Amy’s Ice Creams seem to have?
Calling and adopting the customers’ perspective and views are the company’s greatest strategy. This allows the adoption of new ideas that could help in heightening the roles of the company. Amy’s ice cream has got an intense customer and employee HRM perspective. This has enabled the company to develop a great sense of maintaining both the employees and the customers. This has been the greatest strategy that has enabled the company to dwell in its business. Furthermore, the company has tried largely to keep the work fun and engage the community and stakeholders. Consequently, the prompting rapport between the company and the customers has made it long keeping aspect. This has enabled the customers to make regular checks and visits to the company, thus promoting the relationship that helps the customer to win more subscribers. A proper and positive relationship has made it possible for the customers to spend more of their time in the company.
Suppose Amy’s hired you as a consultant to evaluate whether the company has an effective HRM function. Which outcomes would you look for? How would you measure them?
As a consultant to Amy’s company, raising the entity’s gains is a major concern that io will take. Checking the customers’ satisfaction is a strategy that I will use to build a strong bond between the company and the customers. This move will enable me to construct a proper relationship that will enable the customers to be the marketers of the company. Furthermore, this strategy will enable me to provide a basis for winning more subscribers and stakeholders. Ensuring the turnovers of the employees in the company will be my other area of concern. For the turnover, a proper report will be provided by the HRM. This will enable me to make candid changes that will help address any issue encountered by the turnover. Consequently, providing room and space to exchange ideas between the company and the customers will be my take. This will enable the company and me to adopt measures and changes that will befit the customers. Furthermore, the measures adopted will be for the benefit of Amy’s company, thus realizing more profits to enable the company to achieve its set targets and objectives.
Generally, a small ice cream shop such as Amy’s cannot afford to pay store workers very high wages. How well do you think the company can achieve high employee satisfaction without high pay? What can it do to foster satisfaction besides the efforts described here? How could e-HRM support these efforts?
Achieving the satisfaction of the employees can be achieved in various ways. This does not necessarily call for the payment. Respect and value the employees is the major aspect that helps to build a strong bond and, more so, a positive working zone for the employees. Respect for the employees and building of prompting relationship will help eradicate issues that could emanate within the company. This helps in developing positivity and thus the satisfaction of the employees. Providing rewards and incentives are the other factors that will help provide the satisfaction of employees in the company. Giving incentives and motivation help build and develop self-efficacy amongst the employees. Furthermore, motivation and incentives help the employees generate attitude and interest and thus tackle and handle their areas with passion. These thus are the aspects that should be adopted by companies to develop satisfaction in employees. The HRM should play greater roles in providing satisfaction to the employees without using money. Amy’s company should bestow its employees most of the profits through shares and thus developing attitude and interest in them. The HRM should help develop the intended commission, thus making it easy during rewards and, more so, sharing of the company’s profits.