Apple Company customer relationship management
From the above survey table, it has been found that the respondents have shared their own perspectives based on major elements of customer relationship management. 20% of the respondents have stated that brand loyalty is one of the major elements of customer relationship management. On the other hand, 26% of the respondents have stated that Customer value creation is one of customer relationship management’s major elements. Only 7% of respondents have stated that post-sales management is considered one of the major elements of customer relationship management. However, the fact is that these all the major elements that play a major role in customer relationship management, and 27% of respondents have agreed with the statement.
Discussion
From the above survey session, it could easily found that the Apple Company is one of the finest companies in the world. The majority of the customers are satisfied with the product and services of the company. The majority of the customers of the company are young adults and adults. The company has brought consumers’ attention with its product features, customer services, and marketing approaches. In this survey session, the customers or the respondents have highlighted the approaches adopted by the Apple Company and the approaches that are essential for the company to sustain effective customer relationships and brand value.
According to the survey session, it could be stated that there is a huge relationship between the elements of relationship management and the brand value of the company. That means there is a direct relationship between the elements of relationship management and brand value. The company’s brand value is always increasing with the factors of customer relationship management such as brand loyalty, customer value creation, marketing approaches of the company, and post-sales engagement of the company. The majority of the customers have stated that Apple Company is providing excellent customer services to its customers. Some of the major approaches that are adopted by the Apple Company are post-purchase engagement. That means the company is always in contact with its customer even after purchasing the product of the company. The company is always engaged in understanding the challenges that are faced by the customers while using the product. It has also found that the customer prefers to get in touch with the company through social media because social media has become one of the largest platforms where the customer could be in contact with the company’s product and its information. Moreover, the customers have stated that they prefer customer value from the company. That means it is the company’s role to understand the customer’s perception and insight on product cost, design, customer services, and product benefits. The customer always prefers to get the company’s product with the highest values of money and features.
Therefore, the survey session has provided information on how Apple Company is adopting strategies to sustain a good relationship with the customers. The customers have stated that the company is adopting the best form of marketing approaches to enhance customer services. The Apple Company is always in touch with global consumers through social media sites. The customer is considering Apple Company is one of the most valuable brands in the global market due to customer services that are provided by the company and product features. Therefore, the survey session has provided a clear picture of how Apple Company is adopting various approaches to create good customer relationships. From the perspective of the survey session, it could also state that the Apple Company is focusing on developing and sustaining customer relationships and enhancing customer commitment to retain customer loyalty. Customer loyalty means better customer relationships.