How Does VIP Bottle Services Work?
The hospitality industry has been one of the fastest growing industries over the years. This is probably because after a long day at work, you need to have some times to relax and forget about the stresses encountered during the day. Of late, there is a very fast growing trend in the bars, nightclubs, and restaurant that is offering extraordinary luxury to their customers: Bottle Services.
So What Exactly is Bottle Services?
This is basically the sale of a full bottle of liquor. The purchase of the drink comes with a reserved table, mixers like lemons, lime, club soda, ginger ale and cranberry juice. The guests are also privileged to have designated bartenders or waiters for their event. In other words, the guests “own” that particular area of the bar for the night. In order to get this service from your favorite nightclub, you will need to dig deeper into your pockets because the cost of the initial liquor bottle costs from 1000% to 5000% compared to the normal price. The services starts by the patrons booking in advance and their reserved areas are roped off to the public. This is an added advantage because you don’t have to queue for hours before getting into the club.
Why do people prefer the services?
These days, most people are seeking this service and it is trending in bars and nightclubs all over the globe. Different people have different reasons why they opt for the service but most of them is for its privacy. If you want to have a party in a club where you are treated like a VIP the whole night, then this is your thing. You don’t have mix with all the other patrons at the party and you can have it your way.
For the ones who believe in status, then you have been covered. If you feel like your party needs some class and another level of standard then the service will perfectly suit you. This is because the service does not come cheaply but it is very expensive and not every other person can afford it. Security in a club is very crucial and with the service, you are guaranteed of this. You can have security personnel on the watch to ensure your guests feel safe and protected. Being in a reserved area away from the crowd, any rowdy behavior will be very unlikely. Usually in a nightclub there is a lot of dancing and movement as people are mingling around. If you are not the type of a person who likes this, then the service comes in handy. Among the privileges you get in the service are seats and tables. After dancing your heart out you can relax in your seat as you enjoy your evening. The guests also have a chance to chat and regroup between dancing.
How to Start VIP Bottle Services
Now that every patron wants to be treated like a VIP, maybe its about time you start offering the services at your nightclub or lounge. This can be an easy way to increase your profit margin but first, it has to cost you and some adjustments must be done to achieve this. The very first thing you have to do is to renovate the building to include the seating areas. Remember the patrons want to be treated like VIPs and it is your duty to make the place as classy and comfortable as possible. There are many things you can do to ensure this and they include the use of ropes and stanchions. Ropes are known to represent exclusivity and so when they are used to section the area they are perfect to keep the area isolated. Use of luxurious upholstery in the private area is also recommended. The colors used should be bright and bold to attract attention.
Another thing that can make the area really exquisite is raising its floor with a dais. By doing this you will be giving your guests a vantage point for seeing the action in the club. The whole idea of offering the services in such a crowded place is to create an illusion of privacy and this can be easily achieved by the use of private cabanas. After achieving all that, the next thing to think about is the bottle servers. This can be a challenge because if you pull them from the regular staff you might fall short of staff. The best thing is to train them specifically for the service. With the trained ones your profit margin might even get higher.
Having done all that, it is now time to let people know about your services. How do you do it? You do it by marketing your services and letting people know of its availability. One of the ways to market this service is offering special packages. When guests are celebrating things like birthdays and large parties, take that moment to offer this package. The guests can also be offered complimentary like free bottles after buying a set number of bottles. Lastly, since the whole idea is to make the patron feel like VIPs, treat them like they are VIPs. You can have the DJ play a certain theme song after the guest purchasing a certain liquor bottle, or a certain number of bottles. All this will make the patron feel really special. After achieving all that, you are guaranteed to have an increase in profit. Another thing that will happen is that you will have a guarantee in sales. When patrons reserve for the service, the total sales of the night will increase.
Challenges in Offering the Service
Just as much there are benefits in offering the service, there are also challenges. The first challenge is spacing. If your bar or lounge sits on a limited space then you cannot be able to offer these services. The VIP bottle services need a place where you can divide the area for the normal patrons and for those who pay for the service. With an increase of guests who need VIP treatment arise the need for more staff. This means an increase in the payroll. Another challenge is that it is very expensive and very few people can afford it. As much as they would love to be in that special area, their pockets say no. Critics have not been left behind also when it comes to this with some saying the service have turned night clubs into a den of elitism. This comes as a result of the purchasers of the service getting preferential treatment in the nightclubs and lounges.
Despite all the challenges in offering the service, VIP bottle services remains the best in the hospitality industry. It is a service that goes a long way into ensuring that the guests get all the VIP treatment at the comfort of their seats. In exchange for this, they have to dig even deeper into their pockets because the services don’t come cheaper. The services are available in most bars, nightclubs, and even restaurants which mean it is being given at a place near you. Once in a while, it is not bad to go and get these services and enjoy a night of like a VIP.