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Ineffective marketing
Companies are set up with the sole purpose of offering services and products to the market. The image of the company exposes its products to potential customers; hence effective marketing is achieved. For the successful accomplishment of companies produce, the targeted market should be understood. However, real estate companies have achieved a lot in satisfying the clients’ needs; there have been inadequate linkages between customers and the company. The mode of advertising is generally skewed. Some of the companies that offer the wrong advertisement to potential customers are
Food industry. These industries focus on the production of their products without considering the religious perspective of the customers. The products are widely used, and their presence limits the customer’s urge to buy them. This means that if a customer who doesn’t consume pork and its related products gets a message in terms of advertisement, he/ she would not be able to respond accordingly, even if it is on social media.
Fashion industry. With the rising trends of latest designs that favor a certain gender, the inverse is also true. Most fashion industries dwell on manufacturing goods for women, who are the largest consumers worldwide with the perceptions of its large pool of consumers without considering the age limits. The products that can be used by 30 years and below can’t be used by over 60 years of age. This results in the wrong target market of the products. Consequently, some certain clothes can only be advertised during a given season and varying as the season ends. Different religious festivals require specific attire hence depending on the culture and religion of the targeted group.