Organizational Speech
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Organizational Speech
A speech’s organization is one of the key factors that attract the audience’s attention or may keep the audience away from the speech (Mikkelson & Hesse, 2020). A well-organized speech provides the audience with what to expect at each level and gives the relevancies to what is expected of the speaker to talk about (Jernigan, et al., 2020). Studies have shown that a poorly organized speech may bore the audience, and only a few will wait for the main idea required (Mikkelson & Hesse, 2020). When preparing a speech, the speaker needs to identify the type of audience to address and study the audience’s likes and dislikes to ensure they remain relevant. In this discussion, we look at the casual organizational pattern discussed below (De, Claeys, & Cauberghe, 2019).
Casual speech organizational pattern
The name’s pattern explains the cause and effect of relationships in the main idea (Jernigan, et al., 2020). The pattern in speech always indicates the cause and effect of a phenomenon. In most cases, the first two points will basically talk about the causes of the phenomenon. From the cause, the speech should indicate how these causes may lead to how such causes affect the individual audience (Mikkelson & Hesse, 2020).
An example can be a speech delivered to inform the audience about the problems associated with drinking among members of Native American tribal groups (https://www.youtube.com/watch?v=t8ZrsQyPx44). In this speech, there are two categories of points to be explained; the main points are:
- The speaker explains the history and prevalence of drinking alcohol among natives of Americans. This is in an interesting manner that attracts the attention of the audience.
- The speaker then advances to explain the outcomes of the historical habits in drinking and alcohol abuse on the Native Americans and the difference of experience from other populations.
It is important to note that casual organization must not necessarily start with the cause. The speaker may decide to begin with such an activity then later explain the cause of such an act (Mikkelson & Hesse, 2020). Let us look at this example of speech (https://www.youtube.com/watch?v=8H_hdF6zcOI).
The main purpose of this speech is to inform the local voters of the problems associated with domestic violence in the city. Here there are two main points explained as follows.
- There are more groups arrested in our city than in other cities as a result of domestic violence.
- Speaker gives a list of possible causes and what makes the city different from other cities.
The two organizational speech patterns relate in that both talk of two key points, cause, and effect. What is important to note is the pattern you use to determine your maturity and how you deliver the speech (Mikkelson & Hesse, 2020).
Outline of organizational patterns
Speech organization is divided into three major parts: introduction, body, and conclusion (De, Claeys, & Cauberghe, 2019). In the introduction stage, the speaker introduces the topic and informs the audience on what to expect in the entire speech (De, Claeys, & Cauberghe, 2019). It is from the introduction that the speaker can attract the attention of the audience or may worsen the whole process of the speech; hence it is important to introduce the speech in the best way that may keep the audience’s attention till the end of the speech (Jernigan, et al., 2020). The conclusion summarizes everything mentioned in the speech citing the important key points that need to be noted, while the body contains the main ideas that brought about the speech. From the body, the content of the topic is to be discussed, which requires a flow of information from one point to another (Jernigan, et al., 2020).
References
De Waele, A., Claeys, A. S., & Cauberghe, V. (2019). The organizational voice: The importance of voice pitch and speech rate in organizational crisis communication. Communication Research, 46(7), 1026-1049.
Jernigan, V. B. B., D’Amico, E. J., Duran, B., & Buchwald, D. (2020). Multilevel and community-level interventions with Native Americans: Challenges and opportunities. Prevention Science, 21(1), 65-73.
Mikkelson, A. C., & Hesse, C. (2020). Conceptualizing and Validating Organizational Communication Patterns and Their Associations with Employee Outcomes. International Journal of Business Communication, 2329488420932299.