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The pen is an essential tool or instrument for writing or drawing with ink. Basically, it consists of a metal nib or ball fitted into a metal or plastic holder. Most of our daily activities require a pen (Evans R.S, (2016)). To write, draw, and even to sign official documents and agreements. A pen’s comfortability really matters, more so to the user; one uses the pen for a long without fatigue while writing or drawing. Is its texture smooth or rough? What is ink durability? Does it offer better services? Moreover, does the pen companies have better customer-services channels and how they deal with criticism and complaints.
What people and Daly smooth line say about it?
Daly smooth line is a type of pen mostly used for writing. It has a smooth texture hence the name smooth line. It thus offers the user a lot of comforts while using it. It has a wide pipe that holds the ink; this increases its ink durability offering quality services to the users. A great number of Daly smooth line users have come to love this pen. They refer to it as the best solution to writing problems due to its texture and the great variety of colors they come with. This attracts a lot of consumers.
How do we deal with complaints and criticism?
When faced with complaints or criticism, it is usually taken offline to avoid losing customers and support. Some of the complaints are usually meant to show that the product is of low quality and quantity. Taking them offline saves the company from losing users and support, as it will not be displayed on the web how they reacted and solved the complaint.
How do we encourage customers to establish customer-services channels?
Companies should invest in marketing their products by airing adverts about the products they produce. They should create small adverts of about 60 seconds on televisions and YouTube, showing how unique and user friendly their products are. Moreover, to access the products, they have to register and be assigned customer-service portals. Where they can access the services they need on the product. This is much advised than social media. One can inquire for information without any fear of how others can react as it is private. This enables the company to address any complaint arising from each customer on the product and record their sales and inquiries in a day.
What styles and their effects do we use when posting
“Vodacom 3G” uses headlines, links, and hashtag styles to convey its messages to its esteemed customers. They mostly post a picture of the latest product comparing it with another product, a picture, and brief information about the importance of using their products, and gives the link to access the information. Further, they use hashtags #Black Friday where they offer their customers fair deals on various products. This makes it sound more like an individual rather than a corporation. These styles used and consistency gives the brand credibility, prevent failures, and awkward moments.
What are a negative brand -name search and PCC (paid-per click)?
White smile decay toothpaste; it is a negative brand-name and gives a bad attitude about the product. The name suggests that using white smile toothpaste can cause decay of the tooth. But actually, because it has a negative name, it doesn’t mean it’s a bad choice (Gibbert et al.,2016). The PCC ad should contain; why it’s important, what makes the product different, how it works, and paid search training courses.
What are the findings when using a yahoo search engine?
Obama Brand Smooth line ballpoint, when the keyword Obama smooth line is searched on a yahoo search engine, it displayed the ball pen’s information. The technology used to develop them is a cost in Amazon.com, and links to access are the information (Bowley L (2017)). This search is powerful as it gives all the information, even the tiniest details about the pen.
References
Bowleg L. (2017). President Barack Obama: Black Man Extraordinary and Ordinary. American journal of public health, 107(1), 20–22. https://doi.org/10.2105/AJPH.2016.303552
Evans R. S. (2016). Electronic Health Records: Then, Now, and in the Future. Yearbook of medical informatics, Suppl 1(Suppl 1), S48–S61. https://doi.org/10.15265/IYS-2016-s006
Guest, D., Estes, Z., Gibbert, M., & Mazursky, D. (2016). Brand Suicide? Memory and Liking of Negative Brand Names. PloS one, 11(3), e0151628. https://doi.org/10.1371/journal.pone.0151628