12 Types of Marketing with Examples
There are varieties of different types of marketing strategies available in the market.
For businesses
to identify the most critical marketing strategies, proper assessment and evaluation of the strategies are fundamental before deciding on the most suitable strategy to employ.
A business may need to consider the following crucial points before choosing an appropriate type of marketing:
- Target market
The main reason for marketing is to target a specific population. You need to know your target market.
A well-defined target population gives accurate demographics in choosing the most appropriate type of marketing for your business.
- Study the targeted population
Find out the consumer behaviour of your targeted audience.
Know their buying behaviour by creating a hypothetical system of buying to analyze their character. This test will help you determine an appropriate strategy.
- Consider marketing types alternatives.
Put into consideration different types of marketing that match the targeted population, their buying behaviour, product knowledge, and attitudes.
- Decide on which decision to apply
Evaluate all the marketing alternatives. Decide on the critical ones to employ. Make an informed decision on the most productive type of marketing and apply it to your business.
What are the different types of Marketing?
In this article, we are going to discuss 33 types of marketing with examples in each case.
Generally, there are two main types of marketing strategies. These are:
- Business-to-Business Marketing (B2B)
- Business-to-Consumer marketing (B2C)
Business-to-Business Marketing (B2B) refers to a marketing strategy that involves one business advertising its services to another business or organization with a view of making sales.
On the other hand, Business-to-Consumers (B2C) marketing entails a type of marketing whereby a business displays adverts directly to specific consumers to make sales.
Below are the sub-categories of different types of marketing with examples:
- E-mail Marketing
What is E-mail marketing?
E-mail marketing refers to the dissemination of adverts to current and prospective customers through the electronic mail service (e-mail).
Every mail sent to current or potential customers is E-mail marketing. Such e-mails may include advertisements, business requests, donations, or solicit sales.
Most businesses accumulate a mailing list of current and potential customers over a period, which they use to pitch content.
Examples of E-mail marketing
Examples of E-mail marketing include the following:
- E-mail newsletters-Promotional messages, Product updates, important account information, etc
- Transactional Emails-invoices, order confirmations, billing statements, e-mail receipts, etc
Most websites have a subscription option that readers use to submit their e-mail addresses to receive newsletters.
- Cloud Marketing
What Is Cloud Marketing?
Cloud marketing is also referred to as Internet Marketing, Online Marketing, or SEO marketing.
It refers to any form of marketing that takes place over the Internet using types of equipment that help drive traffic and improve sales.
Online marketing involves creating and distributing consistent content to clients over the internet to attract and retain a well-defined audience.
Some of the examples of internet marketing involve the following:
- Affiliate marketing
- Content marketing
- SEO marketing
- E-mail marketing
- Social media marketing
- Mass Marketing
What is Mass Marketing?
Mass marketing refers to a marketing strategy that aims at selling products or services to a huge audience.
This type of marketing ignores the niche demographic differences to address the highest number of potential customers.
A firm puts the focus on making higher levels of sales while maintaining lower prices to obtain maximum exposure of the product to the market.
Examples of mass marketing
Several Fast Moving Consumer Goods (FMCG) products use mass marketing to reach huge marketing.
Products such as soaps, body deodorants, toiletries, beverages, packaged food, etc. employ this marketing strategy because a big market segment uses them.
Coca-cola, for example, uses designed television advertisements during the winter holidays to appeal to everyone.
- Word of Mouth Marketing
What is Word of Mouth Marketing?
In simple terms, word of mouth marketing is the passing of information by customers about a product or brand to the world through oral communication.
Word of mouth marketing happens when excited customers recommend products, services, or brand to other customers without the firm doing anything.
It is a marketing strategy where information about a product comes from the customer and not the brand.
Such type of marketing is unbiased, therefore makes viable customers trust and believe a product.
Example of Word to mouth marketing
When you recommend a gadget to a friend, you are indirectly promoting the brand of that product. Your friend may purchase the product because of the trust you have instilled in him. This is a perfect example of the word to mouth marketing.
- Call-To-Action marketing (CTA)
What is Call-To-Action Marketing?
CTA Marketing refers to an online marketing strategy that prompts internet users to take a certain action.
CTA marketing aims to convert web traffic into leads or sales using banners, graphics, or buttons that prompt users to take a specific action like subscribe to a newsletter, click a link, download a PDF, etc
The majority of websites use CTA Marketing approach to reach customers.
- Outbound Marketing
What is Outbound Marketing?
Outbound marketing is a marketing strategy that promotes a product or service to customers who had no interest in buying anything.
Companies find it important to let potential customers know of their existence.
To attract new customers, companies develop a list of prospects and begin to reach out to the target markets.
Examples of Outbound Marketing
- Advertisements on billboards
- Inbound Marketing
What is Inbound Marketing?
In Inbound Marketing, companies promote additional products or services to existing customers.
When a customer walks into the business or makes call inquiries, the business can sell additional products or services they offer to the customers, which the clients currently do not have.
Take note that Inbound Marketing is the opposite of Outbound Marketing.
Examples of Inbound Marketing
- SEO website content,
- When a bank sells additional services to customers,
- Use of social media to introduce a product or service to existing customers, etc
- Pay-Per-Click Marketing (PPC)
What is Pay-Per-Click Marketing?
PPC refers to a marketing strategy where businesses create adverts, set a budget, and post the adverts to websites.
When people click on the adverts, businesses pay for the clicks.
A perfect example of Pay-Per-Click (PPC) marketing is Google Ads. Irrespective of what the internet users do after clicking an ad, businesses pay for the clicks.
- Public Relations (PR) Marketing
What is PR Marketing?
PR Marketing refers to a marketing strategy where the media gets involved in influencing product or brand awareness.
Examples of PR Marketing
- Google participation in the fight against coronavirus
- International Marketing
What is International Marketing?
International Marketing refers to product or service marketing across different countries.
Another term for Internationa Marketing is Global Marketing.
Even though businesses design certain products or services to meet the demand of local customers, it is important to venture into trying other markets in other states.
This helps in broadening the customer base and promoting worldwide recognition of a brand.
Examples of International Marketing
Perfect examples of products in International Marketing are beverages, i.e. Coca-Cola, Red Bull, and other leading global brands like Marlborrow cigarettes, Colgate, etc
- Niche Marketing
What is Niche Marketing?
Niche marketing is a marketing strategy where companies find a gap in the over-crowded marketplaces for a product or a service.
The company takes advantage of the gap and fills it with the product or service intending to target a specific audience in the marketplace.
Examples of Niche Marketing
A good example of Niche Marketing is the production of shoes by companies like Nike, Bata, Fila, Adidas, etc.
Although the shoe industry is over-crowded, these companies discovered a gap in customer satisfaction.
The companies filled the gap and are now thriving in the business.
- Social Media Marketing
What is Social Media Marketing?
Social Media Marketing refers to product or service marketing using social media marketing sites like Facebook, Twitter, Instagram, WhatsApp, etc.
Social media platforms have changed the world into a village with millions of users.
Social Media marketing is currently taking shape at a very quick rate with blossom outcomes.
Examples of Social Media Marketing
So many companies use social media platforms for advertising their products or services online.
Companies like Qatar Air, Air France, and many more have set aside departments whose core role is to engage actively with clients on social media.
Most companies create hashtags when introducing a product or service in the market. They use social media influencers to push the hashtag to trend thereby promoting the brand.
This type of marketing is cheap, reaches out to a larger market online, and creates a fast feedback response from customers through the social media channels.
Bottom Line
As you have seen, we have gathered 12 types of marketing for you. This topic is diverse and covers more other types. What we have covered here is what I feel are the most crucial types of marketing you cannot ignore. As you go by, you will learn about other types of marketing not discussed here. Was this article helpful?