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Question 1
The concern with the old branding of Intel was the lack of focus on the first Intel brand. This is because the consumers only comprehended how high the microprocessor was while they labeled them with their names, leaving Intel branding. The change done by Intel’s personal computer was a change for change’s sake. This is because the organization had the notion of changing the marketing strategy for its purpose. It aimed to shake itself up regardless of the competitive landscape. This may be done by shifting the human dynamics in the organization due to changes in the organization’s external environment. It enables a company to make a formal marketing structure and form new networks that lead the company to be more creative.
Intel’s future business success might be essential to promote a new image because consumers purchase a product corresponding to what the brand stands for. For instance, they buy products based on how they can perform tasks. They also use the taste and preference of personal computers.
Question 2
Internally-staffed creative advertising team has visibility and access to the company’s current project. The other advantage is that the firm has greater control over the promotional campaigns and creative ideas. On the other hand, the cons of internally staffed innovative advertising team include limited skills. This is because the internal team is unlikely to have the same range of skills as advertising agencies. Another con is that the internal staffed advertising groups lead to no economies of scale in the companies. The advertising agency’s activities that can be effectively handled by the outside group attract clients and media planning.
Question 3
Television is not a feasible media choice for corporations like Intel, so they should move ads to the internet because it is cheap, and the ads may reach and attract many internet users. If the company uses both TV and internet marketing, they should ensure that a few advertisements are done on TV, and most of the ad is done Google ads. This will enable the company to spend less on TV advertising while their massage reaches many clients.