- Home Try-On: Making online shopping even better than in-store shopping
Background
Shoppers are concerned about the capacity to try on eyewear before purchasing them from Warby Parker. At Warby, parker wet have already implemented a strategy, Try On, that allows online shoppers to try their products before purchasing them. We have allowed them to order five pairs of frames and then try them in our stores until they are satisfied. The shoppers have all the time required to decide which pair they would like to order. Also, this Try-On strategy allows shoppers to try the frames in the presence of their families and friends and get their opinions. The current offer makes online shopping easy and convenient for our current potential and possible customers. However, it is still not very effective since the current and possible customers have to travel to the Warby parkers stores to try the frames and thus enjoy the offer. We are still experiencing some inconveniences due to the current offer as some customers seem not interested in traveling upto the stores. We intend to make the online shopping experience even better than in-store shopping. Accomplishing the goal will involve coming up with a better offer convenient for our potential and possible customers and less costly for us. Therefore, the solution will be to develop an online shopping platform that will guarantee improved shopping convenience to both parties; Warby Parker and customers.
Solution
We will partner with a software development company to create an online shopping platform that will incorporate the latest technology to achieve the best shopping experience. The customers will have an opportunity to browse through an extensive choice of eyewear, visit the platform for an unlimited time, and compare the products’ quality and prices. What will make the experience more interesting and better is the capacity of the customers to use their camercustomers’ capacityat will take their dimensions and recommend them the best product according to size. The platform will have a section where the customers can interact with the system; the system will prompt them to capture their face to determine the frame size. The system then recommends the best frames and the customer can sort them depending on their prices and other features. If the customer is not fully satisfied, they can request sample frames but will have a limit of three frames. However, the shipping cost will be shared between Warby Parker and the customer. The customer can try them at home for a span of five days and once satisfied, the frames will be returned to the nearest Warby parker store. The customer will return the frames with the specification and correct size of the eyewear they want and later in can be shipped to their location. On the other hand, if the customer is satisfied and wishes to proceed shopping, the system will have a features and specification section that one can utilize to make informed decisions whether to but the eyewear. The online shopping platform will have a voice shopping feature that will be a very useful and remarkable feature to allow the customers to select their eyewear by giving verbal description of what they are looking for. Additionally, the platform will have a section where customers can interact with our customer care and inquire about the product or other additional service that they would like to know about. After customer’s satisfaction about the eyewear, they can then proceed to shop out. Other than talking with our customer care support, the customers will have a chance to read all the product reviews from all the previous customers that have bought the product and per every category of our eyewear. The platform will improve the customers’ shopping experience, reduce the operational costs ranging from shipping sample frames to shipping purchase products, and allow us to focus on incorporating other advanced features in the future.
Recommendation
Warby Parker can try to improve the customers shopping experience by integrating product visualization, virtual reality and augmented reality with their online shopping platform. It is a new ecommerce trend that allows customers to view product image from different perspectives, upload images of their specifications, and even have the capacity to zoom. Augmented reality will change the way our potential and possible customers imagines products before they buy them; it will superimpose digital images of our eyewear on the customers’ view of the real world through their devices such as smartphones or laptops. Also, virtual reality will allow customers to join an immersive virtual world where they can virtually experience the products before eventually making a purchase. Moreover, Warby Parker can provide personalized recommendations and product customization to its potential customers. Product customization is easy to use, satisfies the demanding wants of modern customers, and removes the hassles of shopping. Capacity to customize products will form an important element for other ecommerce trends such as the subscription-based services. Lastly, the personalized recommendation will transform the way products and services are customized. For example, every time a customer uses a certain service in the online shopping platform, it becomes personalized to that customer.