Media
Media refers to the channels of expression or conveying the message through various means such as print, publishing, news media, photography, cinema, and broadcasting. Additionally, media also refers to all means of communication that provide the public with the current news, entertainment, and role of advertising goods and services.
Media in any society acts as a watchdog to protect the public interest against the mistreatment by the government of the day and create public awareness through the citizens’ sensitization. Media points out the government’s excess and criticizes its abuse of democracy on the citizens.media is the primary agent of fostering peace in the country because it reaches many audiences at a time, for example, radio and television. Further, the media informs the public through creating awareness iin times of outbreak, such as the coronavirus, to take precautions.
Besides, the media’s primary function is to report news and inform the people of the country’s current state. Many people worldwide rely on media to get the latest development in world politics, religion, and social news. Therefore, individuals can make informed and well though decisions on matters of national interest new without biasness.
The media is involved in agenda-setting in the country by choosing which public discussion fits the public at a particular time. In a crisis time, the media, through different channels such as television, expresses the people’s suffering or issues and seek assistance. For example, since the outbreak of covid 19, the media has been objective in informing the people on most affected areas and the precautions needed to prevent the transmission of the diseases.
Additionally, the media plays a part in national development by creating employment and paying revenues to the day’s government. Media channels such as television and radio are sources of income to various professionals that help in their families’ upkeep. Further, media houses take part in the country’s growth through paying taxes, thus contributing to economic growth. Media channels also empower society through charity activities, talents such, and livelihood to many needy individuals.
Media, through communication, has helped in connecting people across the globe, thus leading to globalization. People from different locations can interact and do business through the internet. Therefore, media have given people enough freedom to express their opinions and ideas without intimidations or threats from any sources. The use of the internet in the media has brought together family and friends to share business ideas and other interests and objectives.
Another function of the media is enhancing accountability both in government and corporate industries. Media raises essential issues in managing the resources and reveals corruption cases or mismanagement of public funds that could not be displayed. The media also ensures the government takes a role in maintaining social policies and agendas on the country’s development and growth. The media personnel such as journalists summons the government officials and interrogate them on government resources usage, and if there is corruption, they release to the public. Consequently, media has played a role in promoting understanding in conflict situations .media outlets such as television are at the forefront to promote peace and stability in a country. Thus in the case of two conflicting parties, the media houses give them a platform to express their dissatisfaction.meanwhile, the parties agree to put their differences apart for the sake of peace in the country.
In conclusion, the media plays the role of communication, accountability, acts as a watchdog of the parliament, and participates in the country’s national building. Media is a vital part of the society that is looked upon by many individuals to promote peace and stability.