Good revenue collection
Apple should rise from slumberland and develop new products to satisfy the needs of the ever-increasing consumers. Despite losing very influential personnel within the system, his death should not prevent the company from engaging in the advancement of technology. Failing to embark on rapid development and the invention of new devices deprive the company of some revenue. Unfortunately, the same act makes some forces some clients lookout for new products from the companies. The departure of essential clients seems to destabilize the sustainability of the organization. Most consumers regard Apple Company as the founders of innovation and technology. Inadequate production of new enhanced devices humiliates customers, forcing them to look for other alternatives.
The Apple Company should use its strong marketing powers to expand towards the growing mobile advertisement market. The involvement of mobile phone advertisements can be achieved when the company increases its production rate and also the creation of more user-friendly operating systems simple to use. Mobile advertisement seems important in amassing revenue collections; hence the company needs to put it into practice. Currently, Google benefits much from the advertisement platform by making huge profits. Apple has the ability to replicate Google’s practices due to its ever-increasing customer population. Apart from mobile advertisement, the company should also engage in other income-generating activities for more revenue collection.
An increase in brand equity through expanding distribution networks appears appropriate to the company. This is the ability to come up with products at a fair price in order to meet the demands of the clients. Lowering of prices motivates customers, and as a result, the company makes unusual sells hence good revenue collection. Furthermore, it creates a sense of loyalty among customers hence will not quit easily from the company’s product.