Once your CLC group has selected a company STARBUCKS and it has been approved by your instructor, follow the directions to complete all the parts and steps listed below.
Part 1: Company Strengths, Weaknesses, Opportunities, and Threats
Step 1: Go to the appropriate page in the textbook that describes the detailed case information about your selected company. Read all the sections of the entire case and list what you consider to be the firm’s strengths, weaknesses, opportunities, and threats. Consider both internal and external factors when compiling your list. Then, go to that firm’s website and locate and click on the link for Investors. Click Annual Reports and then click 2017 Annual Report or Form 10K. Download this pdf file to your desktop; peruse the information and add to your list of the firm’s strengths, weaknesses, opportunities, and threats. SEE OTHER UPLOADED DOCUMENT
Step 2: Go to the IBISWorld or Business Source Complete websites for the relevant industry of your selected company. Use this information to develop your list of strengths, weaknesses, opportunities, and threats.
Step 3: Go to the Yahoo Finance website. Enter the stock symbol for your company. Note the wealth of information on the company that may be obtained by clicking any item along the row below the company name. You will use this data when you refine your lists of key external and internal factors later in the course. Each factor listed for this exercise should include a percentage, number, dollar, or ratio to reveal some quantified fact or trend. These factors provide the underlying basis for a strategic plan because a firm strives to take advantage of strengths, improve weaknesses, avoid threats, and capitalize on opportunities. Avoid vagueness in strategic planning.
Step 4: Go to Strategy Club and review the following resources: https://www.strategyclub.com/
- Live author videos
- Live case analysis presentation on Barnes & Noble
- Chapter and case updates
- Guidelines for presenting a strategic plan or case analysis
Step 5: Use your results from Steps 1-3 when completing this step. Under “Free Templates,” download the latest version of the template. (We will refer to this template as the Strategic-Planning Template throughout the course. Save it with the file name, “Your Company Name Strategic-Planning Template”.) Click on each of the Strengths, Weaknesses, Opportunities, and Threats buttons in the template and carefully follow the instructions given for each to complete these four sections of the template.
Step 6: Save the Excel file for use in later exercises. You will continue to add to this Strategic-Planning Template throughout the course.
Part 2: Company Overview and Mission and Vision Statements
Follow the steps below to complete a single Word document to submit to your instructor:
Step 1: In 250-500 words, give an overview of the company, describing their business, brief history, and your initial thoughts on the organization’s strategy and business model.
Step 2: Go to your project company’s website. Find the company’s vision and mission statements and add them to your Word document.
Step 3: Assess the company’s current Mission and Vision statement and, in 250-500 words, explain your analysis of its strengths and weaknesses.
Step 4: Write new and improved vision and mission statements for the firm, following the information presented in Chapter 2 about the characteristics, qualities, components, and importance of vision and mission statements.
Step 5: Explain in 100-150 words, how or why your proposed vision and mission statements are better than the current statements, and how they could benefit the company moving forward.
Be sure to cite three to five relevant and credible sources in support of your content. Use only sources found at the GCU Library, corporate websites, or those provided in Topic Materials.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
While APA style is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
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