Each of the secondary sources provided tends to give a different marketing decision.  To understand better, it will be proper to analyze the marketing decision presented by each of them. The first article, Market Research, explores the way of using the target audience to make a decision relating to market strategy. In that way, it explores the best ways of understanding the target audience. In any case, companies must ensure that they target a particular group of people so that they can be effective in marketing the product or services to them. As such, the article explores in detail how well to achieve that concept.

The second article, Harris Interactive, examines the customs involved in making marketing decisions. In any way, companies are guided by certain principles when making such a decision. That is why it is unusual to see that a company uses the same method as its rivals to decide relating to its marketing strategy. The article also explores the different type of cultures that surrounds the issue of marketing decision.  The marketing decision that can be noted from it is understanding the means that will yield the best results. It also includes exploring the different opportunities presented by the market.

Nielsen’s article tends to provide trends and consumer reports. Such information provided by the article is very important when making marketing decisions. First, it includes observing the present and the future trends of the consumer. According to the article, the trends tend to vary, and for the company to benefit, it needs to be one step ahead to understand how the trend will benefit them.

The fourth article, In-Stat, discusses how the use of technology can influence marketing decisions. With the increased level of technological development, companies are basing their marketing decisions on these technologies. As such, the author helps to explore how such methods are beneficial to these companies. Also, in some cases, these technologies can be used to act as a competitive tool.