Marketing and Promotion is Key to Successful Business
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Marketing and Promotion is Key to Successful Business
A business’s success depends on the cost of production, quality of the product, and marketing and promotion strategies. Marketing helps to create awareness of the new product the business is offering. Without marketing, consumers will not be aware of the original work and its specifications, such as price and quality. There are various mediums in which a business can market its products. They include; social media platforms such as Facebook, Twitter, Instagram and WhatsApp, radio, newspapers, TV, magazines, and posters. When consumers are aware of the product, they are now able to make informed decisions on whether to purchase the product or not.
In the 21st century, the world has become a global village. As of July 2020, around 4.57 billion people were active internet users, 59 percent of the world population (J.Clement, 2020). Digital marketing is one of the fastest-growing marketing forces in the world. Currently, it is rapidly outgrowing all conventional market moves. Therefore, many people are consuming all types of online content. They are using digital marketing by developing their websites, using online advertising, and landing page marketing.
Marketing and promotion also help to link the consumer to the business. The link is essential because it can connect a customer’s demand to the business supply. While creating awareness, marketing also familiarizes the brand to the consumer. Marketing also involves conducting market research and consumer surveys. The study answers vital questions such as what the market gap exists and how to fill it. This research and surveys will help the business create a product that meets the consumers’ needs and has an established market. In conclusion, I would agree that marketing and promotion are the keys to any successful business.
References
Ecoboy. (2019, April 19). Marketing and promotion is the key to a successful business. To what extent do you agree.
TOPIC: Marketing and promotion is the key to a successful business. To what extent do you agree?
Fasbas. (2018, January 22). Marketing and promotion is the key to a successful business. To what extent do you agree.
https://www.testbig.com/ielts-writing-task-ii-ielts-academic-essays/marketing-and-promotion-key-successful-business-what
J.Clement. (2020, July 24). Global digital population as of July 2020.
https://www.statista.com/statistics/617136/digital-population-worldwide/#:~:text=Almost%204.57%20billion%20people%20were,percent%20of%20the%20global%20population.
L.C.Technologies. (2019). Marketing And Promotion Is the Key to a successful business: How to Use Digital Marketing for Your Business.
https://licreativetechnologies.com/blog/marketing-and-promotion-is-the-key-to-a-successful-business/