Net Neutrality
Student’s Name
Institutional Affiliation
Net Neutrality
Net neutrality involves the principle where the Internet Service Providers (ISPs) should exercise and treat the internet communications equally without discriminating or imposing charges on a user, website, content, application, source address, a destination address, means of communication, and platform. According to net neutrality, the Internet Service Provider (ISPs) cannot get into blocking, slowing down either getting involved in charging money for any online content. Professor Tim Wu established the concept of net neutrality in 2003 from Columbia University as a longstanding concept for the common carrier to elaborate on telephone systems’ important use. The net neutrality provides room for the Internet Service Providers to provide the Opt-in and Opt-out services by providing an end-user manual sector and a conducive way to do filtration (Marsden, 2016). According to research, when policy instruments are together, the economic and political objectives can easily get identified based on the net neutrality debate. As a result of the public concern, some governments have regulated the usage of broadband internet services by putting forward limitations on the providers and their options. Net neutrality promotes innovation, exchange of freedom, competition, and the standardization of internet transmission, promoting growth. The importance of net neutrality gets acknowledged by proponents such as human rights, consumer advocates, computer science specialists, and actual internet content holders. A non-neutral network brings along challenges to businesses, especially on the businesses depending on network services to provide to their prospective clients. Depending on the net neutrality, the firms would face challenges such as higher costs, uneven competitive field, and associated problems in video marketing (Marsden, 2016). Without net neutrality, Internet Service Providers will have the chance to create and charge their payment decisions. Small businesses will be affected in providing services to their customers. Uneven competition in the field with their large opponents in the same field is another challenge the businesses face, thus affecting their operations. A business depending on YouTube can fail to meet the payment terms; it will get forced to market their video using other ways, thus increasing their chances of losing clients since they depended on them to reach their clients.
References
Marsden, C. T. (2016). Net Neutrality. Bloomsbury Academic.