Secrets of the Viking Sword and Marketing Strategies
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Every business needs robust marketing strategies for their products to reach target clients and make them clients. From the film ‘Secrets of the Viking Sword,’ several outstanding marketing strategies are used, as shown in the analysis. The primary strategy used is the product itself. In the Vikings age, swords were of great essence since they were used a lot in the war. The Vikings sword, famously known as the “Ulfberht,” was the best in the market, the highest quality, it was rare, and there was a massive demand for it. Thus, the sword was highly-priced and compelling to many. Similarly, unique and quality products in the market, fulfilling client demands, increase the product’s demand and prices.
Another marketing strategy seen in the film is a competitive advantage. A firm with an advantage over resources or firm inputs saves on cost and thus puts the company ahead of its competitors. The Ulfberht sword was exceptional, and nobody knew how they were made. The process of makings these fine steel swords remained a mystery for thousands of years. The Vikings knew a secret no one else did, and that is how to purify steel and get very pure ores. Other blacksmiths tried to copy the original Ulfberht, but their results were inferior. Also, having an advantage over resources or firm inputs gives the company an added advantage over its competitors in the business world. They can price the product; however they wish, and the quality is outstanding, ensures the product remains relevant in the market.
The third measure is content metrics. This measure focuses on measurements an organization applies to determine its success. The Ulfberht sword was precious, and a few Vikings used them in battle. These swords were fierce, sharp, and would make the opponents weak in the knees even before combat. The content metrics of the Ulfberht sword in those days is its fierceness in battle. In the film, we also see the skulls of people who died by this sword. How they cut through the skulls shows the power, strength, and quality of the swords. The swords were famous, and the blacksmith in the film says they were attractive, beautiful, and dangerous. Similarly, today’s products use content marketing strategies through the number of views, comments, and engagements, among others.
The fourth marketing strategy is inbound marketing. The Vikings swords were calibrated with the name ‘+Ulfberh+t,’ which most likely was its brand name. Just seeing this brand name on someone’s sword demanded respect. These were the best-known swords at the time, and they were expensive and of high quality. Their value in war and society increased the demand and reach to its target clients. These swords’ quality was to be trusted, and those who could afford them preferred using them in battle. The sword’s target audience included the elite and rich in the society who could pay their worth. In marketing strategies today, the inbound marketing approach uses strategies that please and attract potential clients.
Another approach is referral programs, which mainly happens through a satisfied client sharing information. Also, other people seek information related to the product after seeing the results or quality of the products. Products authenticity and quality is an indication is a selling strategy. During Vikings wars, the Ulfberht sword was considered superior to others from its performance and fierceness. The swords were both healthy and easy to use in battle. They were convenient, and the holder of such a sword had the upper hand. Others who had seen these swords in action knew their value and would want to have the same as well. Thus they would make inquiries on these types of swords.
References
PBS: Public Broadcasting Service. (, 2012). Secrets of the Viking sword. https://www.pbs.org/wgbh/nova/video/secrets-of-the-viking-sword/