The Apple Electronics Company is an American multinational company that designs, develops, markets and sells electronic products and software t its consumers. The company is considered among the big four electronics and technology companies in the world. Apple company is most known for its hardware election product such as mobile phones, tablets, the mac books, the computers, the media players and the smart watches some of the other products of the company include software such as the iOS, safari Brower for iPhones, the iTunes music stores among other software (Muller, 2016). Over the past years, the company has been leading in its industry, and this is all because of its comparative advantages over other similar companies in the industry.
The biggest comparative advantage that the Apple Company has over others in the industry is a strong brand name. Since the company was formed, it has been struggling to create a strong brand name for its products and services. The strong brand name gives it great visibility in the market compares to other companies such as Samsung, Nokia, Sony, and LG. Moreover, the strong brand name has consistently given the company consumer and customer loyalty (Muller, 2016). The strong brand of the company and the interrelation between its products and services encourage the consumers of the products to buy apple products since they sue the same applications and software.
Another comparative advantage that the company has over other companies is that it tends to have a highly innovative product. The product that is manufactured by Apple Company tends to be highly innovative and make use of the most recent technologies. For example, the apple iPhone was the first mobile and smartphone to have touchscreen capabilities. Moreover, throughout the years, the company has managed to come up with a new product that other companies have not thought of before which keeps the company ahead of its competitors. Another comparative advantage that the company has is that it has a well-integrated supply chain. The company has a vast network of developers, suppliers and partners ensure that the company has a brand [presence almost everywhere in the world unlike some of its competitors (Muller, 2016). The company has control over some software developers, chip manufacturers and also forms partnerships with the leading entertainment companies to ensure that their customers’ needs are fully satisfied.
The premium pricing policy of the apple company is another comparative advantage it has over its competitors. The company has all through been setting premium prices for its products and services which at the end, minimizes the discounts to the wholesalers to have the prices of its product being consistent all over the market (Muller, 2016). The company offers high-quality goods and services to its customers and uses the high price policy to reinforce the perception that the product has some added value which at the end, leads to higher profits for the company. A major comparative advantage that the employee of the company may have over employees of other companies in other industries, for example, food production industry, is that these employees are highly innovative and can identify gaps within the market and find ways of filling these gaps.
One of the products that the company is currently not producing but it would have a comparative advantage once it starts producing is Apple television. Although there are rumors that the company is soon launching its televisions sets, there are none of these products in the market currently. The company would have a comparative advantage especially in the era of smart televisions. The company has been known to produce high-quality product with various technological and internet abilities. This would be the major comparative advantage of the television, and if the company wishes to expand, it should start producing the Apple television sets.