Question 1

Information on the internet is full of materials and sources from all kinds of users, with some information impossible to determine their credibility or authenticity. One can key in a search and find out millions of results without knowing which one to believe or discredit. Such searches have proven challenging to identify which type of search matches are authorized. The time taken to filter out many searches could be enough to conduct a manual search on books. A perfect example of a lack of authority on internet searches is Wikipedia, which provides information on any topic. Ironically, this website is usually the first to appear when looking out for anything on the internet. Selecting the right thing that a person wants from the internet is indeed cumbersome.

Question 2

Click fraud occurs when a person uses automated scripts or computer programs to initiate pay-per-click, which steals money from unsuspecting advertisers (Wilbur and Yi 29). Click fraud damages a business’ ability to acquire more clients through online campaigns.

Question 3

The main strength of print media lies in its static nature that gives room for indefinite exposures. This type of medium also has flexible placements with involving messages. Print media has a great way of selecting its audience. A broadcast media, on the other hand, possess a multi-sensory appeal, a quality, which enables high impact story presentations. Besides, broadcast media has a broad reach. Television can reach a wide audience, which is an advantage to media companies. The two, however, have weaknesses. For instance, print media is not the best when targeting a wide audience. It is time consuming to place an advert on print media compared to broadcast media. Notably, broadcast media has a high cost of production, longer lead time as well as an inability to provide details.

Works Cited

Wilbur, Kenneth C., and Yi Zhu. “Click fraud.” Marketing Science 28.2 (2009): 293-308.